CLV Calculator

Estimate the total revenue a customer will generate.

Average Purchase Value ($)Average Purchase Frequency (per year)Average Customer Lifespan (Years)

Calculated Value:

Customer Value (Annual Revenue)$0.00

The estimated revenue generated by a customer in one year.

Customer Lifetime Value (CLV)$0.00

The total expected revenue over the customer's lifespan.

CLV is calculated as: (Average Purchase Value $\times$ Purchase Frequency) $\times$ Customer Lifespan.