CAC Calculator

Measure how much it costs to gain one new customer.

Total Marketing & Sales Spending ($)New Customers Acquired (Units)

Acquisition Cost:

Customer Acquisition Cost (CAC)Php 0.00

The average cost to acquire a single new customer.

Cost Per Customer ($)$0.00

Same as CAC, but labeled differently for non-marketing contexts.

CAC Formula: (Total Marketing + Sales Spend) / (Number of New Customers Acquired). [attachment_0](attachment)